PayasUgym.com provides a new and unique way to get discount pay-as-you-go-gym passes. Having launched only last year it already covers a network of more than 250 gyms across the UK and is among the top 2011 Smarta 100 and Startups Top 20 winners. We have been working with these guys since their brand’s inception which, to us, exemplifies a best case client-agency relationship scenario. We developed a 3-pronged strategy that encompassed technical, content and off-site components covering (but not limited to) extensive link building, website re-development, content optimization, geo targeting, community establishment and messaging.
Our client, one of the world’s first online casinos, wanted to increase their ROI from PPC across their multilingual campaigns, in over 20 countries and 15 languages, as their internal PPC team was struggling to keep up. They also needed their pay-per-click ads to have a tighter integration with their branded campaigns.
We set about creating a smooth and transparent PPC campaign that would develop and/or scale up PPC advertising in 20 countries and 15 languages by using a completely tailored reporting model and schedule to manage all the stakeholders. Because we were working so closely with the in-house PPC, SEO and TV teams, we were able to easily share insights and work together to target new opportunities. As the campaign was a global brand initiative, a lot was at stake for our client. We were able to successfully enter and manage a brand bidding war with competitors over some of the most coveted brand terms in the online casino space. This allowed us to capitalise on some new revenue opportunities and, actually lower the CPA.
carbon-investments.co.uk is an information portal keeping people up-to-date on carbon credit market facts, trends, news and investment opportunities. The web sites is managed and owned by the boutique lead generation company DEZZ (dezz.com) that has a number of web properties in the green investments sector. On the carbon-investments.co.uk website, our top 3 aims were to build strong domain authority, grow drastically increase organic traffic and surpass the Guardian and The Financial Times.
We set out to work directly with the tech team to create an SEO-friendly site and content categorization structure. We recommended and created better URL architecture and massive content distribution network through a number of relationships with industry specific influential bloggers. Those relationships led to a number of content syndication deals and tactics that delivered a high exposure of the web site across the English speaking world. The link building tactics that we used for carbon-investments.co.uk included paid directory submissions, blogger outreach campaigns, reviews, etc. We implemented a global SEO campaign which placed special focus on several specific industries and search terms.